Category Archives: Showrooms

The Day I became a Stylist! ;)

Paola Frani Spring Summer 12-13Which Fashionista did not dream of becoming a Stylist one day? At the same time, while this profession of course always appealed to me (this means free clothes and bags right? ;), I always sort of wonder what does a Stylist really do… put clothes and accessories together? Pfff.. how difficult could this be? Don’t we all do it everyday, some of us in less than 5 mn?

Well, the other day, Italian Designer Paola Frani and her team had the great idea to arrange a day for us to come play the Stylist at her Showroom in Milan with all the clothes and accessories she designed for her new Spring / Summer Collection. Everything was there: 2 gorgeous models, a professional photographer, a shooting set, the whole Spring / Summer Collection.. all waiting for us me to “make it happen”: Continue reading

“Press Day Week” in Milan!

This week is a bit mad here in Milan cause it is what I call “Press Day Week”: the week where showrooms decide to present the new¬†Spring Summer 2012 Collections.. almost all together at the same time! ;) So I have been running between one showroom and the other, uptown and downtown, in heels, ok I jumped in the car of my friend Valentina from Zagu Fashion at some point but still.. trying to squeeze in everything in one day Continue reading

Visit of a Shoes Showroom, Milan

Visit of a Showroom in Milan

Ladies, very exciting news: I was invited last week by the lovely Victoria to visit the shoes showroom she works for in Milan. It was a fantastic opportunity for me to understand once for all what are these famous showrooms about, how they work… and learn a few interesting facts re the shoes industry! Interested? Follow me.. Continue reading