A first in cosmetics retail: Sephora teamed up with color specialist Pantone to create a special tool.. that scans the surface of your skin and finds the most scientifically precise shade of foundation for your skin!
Entitled SEPHORA + PANTONE COLOR IQ, the machine is based off the Pantone X-Rite Spectrocolorimeter used in the design world.
The device works by taking an image of your skin, analyzing and assigning you an official Pantone skintone number. Sephora’s teams will then use this number and reference it against SEPHORA’s Universal Skintone Guide which holds all of Sephora’s brands (over 1,000 foundation!) to find what products are a precise match for your skintone.
When you know how important having the right foundation is to makeup, I suggest, we all try it! Plus it is free.
Available at selected Sephora stores in Italy starting from July.