Last week, Sephora organised a Press Day to present all their new Fall / Winter Collections! It was very interesting to be able to discover these new collections a bit ahead of time… and let me tell you that there will be quite a few very exciting new products this fall indeed! Stay tune to the blog as I shall present you each of my favourite products a bit later.. and in the meantime, here are the pictures of the event – so you can get to see how a press day goes for yourself!
The event was taking place in a beautiful, very spacious, all white showroom in Milan.
Bloggers and journalists were going through each brand’s corner to discover their new line of products.
One of the best part of a press day for me is to be able to properly talk to the makeup artists / beauty experts to understand the products, how to apply them, what is good for which type of persons etc. You also get to meet super
crazy cool persons.. here my friend Ilaria which I guess by now you know and Anjeza, a new friend from the Dolls Factory.
Just a picture of me to prove that I was there ;)
I loved how each girl always has her very personal way of styling up. Here Ilaria who, as a true makeup artist, styled up her hair with a makeup pencil!
Anjeza‘s very cool manucure of the day (I totally suspect her to change it everyday..)!
Also, loved the way the Benefit girls were attaching their products like concert passes!
Lastly, you get to discover products which you did not even know could exist..