As this month Italian Vogue issue was dedicated to the “Over the Top” Fashion Trend, I decided that it was time for a little post on the extravagant…. WAH Nails company!
The WAH Nails company was founded just back in 2009 by Sharmadean Reid, a Central St Martins graduate and ex-trend consultant and rapidly became in a few years the go-to salon! As they describe themselves on their website, their fans are “a international community of girls who loved their Nike sneakers as much as their Prada wedges“! More than just a nail salon, they developed many other activities such as record launch parties, art shows and film nights, painted nails in bars, Grand Prix, festivals, have opened a nail corner at TopShop, do nails parties in Japan, etc.. “all in the name of happy nails” as they say! The team grew from 2 to 20 in 2011 and Sharmadean was featured as part of the “New Generation” in Vogue magazine.. A really inspirational success story! So, to celebrate their success and the Over the Top Trend, here is a selection of some of their models which they posted on their great website (for more models, pls go check it out here – some are just so craaazy!!)! Would you dare to try one?
Yes, I got a bit obsessed with the half moon one.. ok, moving on!
This one must be so cute on a little girl!!
For the WAH fans: there is a book.. featuring 25 nail art project to do at home!
Note: they are also running a competition to win a free nail art manicure. To win, simply send them a picture of your own customised nail art design using 3 pens by 31st March 2012. All details on their website (click here)!! Good luck and, as they say: “happy nails”!