WAH - Chanel Nail Polish

“Over-the-Top” Manucure

As this month Italian Vogue issue was dedicated to the “Over the Top” Fashion Trend, I decided that it was time for a little post on the extravagant…. WAH Nails company!

The WAH Nails company was founded just back in 2009 by Sharmadean Reid, a Central St Martins graduate and ex-trend consultant and rapidly became in a few years the go-to salon! As they describe themselves on their website, their fans are “a international community of girls who loved their Nike sneakers as much as their Prada wedges“!  More than just a nail salon, they developed many other activities such as record launch parties, art shows and film nights, painted nails in bars, Grand Prix, festivals, have opened a nail corner at TopShop, do nails parties in Japan, etc.. “all in the name of happy nails” as they say! The team grew from 2 to 20 in 2011 and Sharmadean was featured as part of the “New Generation” in Vogue magazine.. A really inspirational success story! So, to celebrate their success and the Over the Top Trend, here is a selection of some of their models which they posted on their great website (for more models, pls go check it out here – some are just so craaazy!!)! Would you dare to try one?

WAH - Pow!!

WAH - Pow!!

WAH - Half Moon

WAH - Half Moon Nail Polish

WAH - Half Moon, Small and Big

WAH - Half Moon, Small and Big

WAH - Half Moon, Natural One

WAH - Half Moon, Natural One

Yes, I got a bit obsessed with the half moon one.. ok, moving on!

WAH - Chanel Nail Polish

WAH - Chanel

WAH - Panther

WAH - Panther

WAH - Half Stripe

WAH - Half Stripe

WAH - Triangular Pastel French Nail Polish

WAH - Triangular Pastel French

WAH - Strawberries Nail Polish

WAH - Strawberries

This one must be so cute on a little girl!!

WAH Nail Art Book

WAH Nail Art Book

For the WAH fans: there is a book.. featuring 25 nail art project to do at home!

Note: they are also running a competition to win a free nail art manicure. To win, simply send them a picture of your own customised nail art design using 3 pens by 31st March 2012. All details on their website (click here)!! Good luck and, as they say: “happy nails”!


10 thoughts on ““Over-the-Top” Manucure

  1. Cecily

    it´s just insane all the design that i´ve seen lately on nails!!!! i don´t know how they do it in such a little space, but i like it!!!!

    xx

    Reply
  2. inherentstylela

    Oooh! I should send them a link to my Tony Duquette inspired nail blog post!!! … But I know I won’t… I’ve never heard of this nail salon. Here in LA there is a nail salon on every corner. Some are trendier than others. There is a nail “chain” called “Marie Nails” that is run by the prettiest Japanese girls. They do some insane things to your nail!

    Thanks for telling us about this aspirational nail place! I think I am in love with the triangular french mani!

    http://www.inherentstylela.com/

    Reply
  3. Pingback: Summer Makeup by Essence «

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