Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre’s Spring/Summer 2012 Show!

So.. as promised, after Roberto Cavalli, here are now all my pics from the Gianfranco Ferre Spring/Summer 2012 Show!!!!

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

This was the invitation which was, as you can see, completely different from the one for the Cavalli show! I love how invitations reflect each designer’s philosophy and in their own way already give you hints on the collections you are about to see. While the invitation for Cavalli had bright coloured pictures printed on a big black cartoon, the philosophy at Ferre is more that “less is more” and their invitation instead was instead very “graphic clean”, thus setting the mood for the geometric lines of the collection which I was about to see.

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

The late Mr Ferre was indeed quite adverse to ‘fashion trends’ and the whole work of his life has always been to create some timeless elegant pieces.. each time with strong graphic effects as he had an architectural background.  The show took place in their offices of Via Pontaccio in Milan whose very modern elegant lines reflect everywhere this philosophy.

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

But enough with the background.. now, this was the room where the show took place. It was a smaller space than for Cavalli so what they did was to have two sets of shows (one at 2pm, one at 3pm) to invite two different groups of people. Smaller means that you were seating closer to the runway and thus the impression you gets is quite different as in this case, you can focus more on the details/cuts of the outfits.

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

The leaflets on the seats explaining  you the collection

Gianfranco Ferre Fashion Show, Via Pontaccio, Milan

Gianfranco Ferre Fashion Show, Via Pontaccio, Milan

Mr Ferre died in 2007 and the creative designers of the house are now Stefano Citron and Federico Piaggi.  The symbol of the house are the sophisticated white shirts. Personally, I was impressed to see how apparently “simple/minimal” designs can be so feminine and sexy and I loved how they mixed them with metallic shoes, bags and belts.. Will try to copy the idea for sure!

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

In particular, I totally fell in love with the gold belts.. if anyone spots a cheaper version anywhere, pls do let me know!!

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

Gianfranco Ferre Fashion Show, Via Pontaccio, Milano

One more pictures of the show.. and a (bad) one of me.. I look really bad but so happy.. no? ;) Happy Thursday everyone!

Gianfranco Ferre Fashion Show, Via Pontaccio, Milan

Gianfranco Ferre Fashion Show, Via Pontaccio, Milan

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