Private Viewing of Guy Laroche’s Collection at the IC Showroom in Milan!

After the fashion bloggers event at the Stefanel store the other day (read post here), I had to run to the other part of Milan City to visit the pretty amazing showroom of IC Insight Communications. IC is quite a special company in that – well at least from what I understood – they do act for and promote a whole range of super duper luxurious brands (which are fashion brands mainly but also extend to champagne, cosmetics etc) but, at the same time, they also provide super cool services such as ‘celebrity dressing’, ‘personality publicity’ or catwalk shows management.. well in a nutshell: all very nice stuffs! Anyway, so I was there to discover a few of the mega chic brands that they represent: Milly, Equipment (I heard fashion editors went all cuckoo about their latest collection..) and Guy Laroche.

Insight Communications Showroom, Milan

The team of IC was super nice. After checking out the collections on their catalogues, I wandered through the showroom to ‘touch’ and ‘check’ everything.. ;)

IC Showroom, Milan

For those of you who might not know, Guy Laroche is a legendary Parisian fashion house which dates back from the 50s. Famous designers such as Michael Klein and Alber Elbaz worked for this house after Mr Laroche’s death in 1989 and since 2007, it is Marcel Marongiu who is in charge and.. is doing actually quite an amazing job! Their F/W Collection was all about textures, with many sleek and shiny fabrics. Watch out my pics below: Guy Laroche F/W 12/13… or how to add a bit of a “wow factor” to your winter wardrobe!